In short
- Members grew from 30 to 2,150 between 9 August and 7 October 2026 (as of 7 October 2026).
- The peak day, 28 September, brought 816 sign-ups, 1,013 active learners and 3,401 practice trades.
- 36% of new members came back the next day; 8% were back on day seven.
- 79% of practice trades were on Nepal (NEPSE) stocks.
We publish our numbers because a learning app should be honest about whether people are learning. Everything below comes from StockYatra's live production data, the same figures shown on our data page and investor page. Nothing is rounded up, and the weak numbers are here too.
The numbers
| Measure | Value |
|---|---|
| Members (all time) | 2,150 |
| Sign-ups: August / September / October 1–7 | 124 / 1,683 / 338 |
| Practice trades (all time) | 17,579 |
| Peak day (28 Sept): sign-ups, active, trades | 816, 1,013, 3,401 |
| Active in the last 7 days / 30 days | 614 / 1,485 |
| Next-day return (D1), sign-ups 25 Sep–5 Oct | 667 of 1,850 (36%) |
| Day-7 return (D7), sign-ups 25–29 Sep | 125 of 1,487 (8%) |
| Trades by market: Nepal / US / India | 13,812 / 2,165 / 1,539 |
| Friendships / private messages | 142 / 347 |
Figures as of 7 October 2026. Active means a member did something in the app that day. Retention cohorts use the dates shown.
What happened
1. A launch spike, then a settle
Sign-ups jumped in the last week of September as the app spread. Daily active learners peaked at 1,013 on 28 September and settled to roughly 200 to 300 a day in early October. A spike always fades; the real question is the floor it leaves behind.
2. People came to practise Nepal first
Four out of five practice trades were on NEPSE names such as NABIL. US and Indian stocks were used, but Nepal is clearly why people arrive. That is why Nepal content, the IPO guide and NEPSE lessons come first in everything we build.
3. Day one is strong; day seven is the challenge
Over a third of new members returned the next day, which tells us the first session works. Only 8% were back a week later. For a learning habit, that is the number that matters most, and it is the one we are working on.
What we changed because of it
- Weekly leagues and the monthly Cup give a reason to return every week. In the week of 27 September, 1,744 members earned league points.
- Daily streaks and the Bull-or-Bear call: 44 members held a streak of three days or more, and the best streak so far is 11 days.
- Lumi AI answers the questions that make beginners give up, in their own language.
- Fewer, better notifications: market-open reminders now follow NEPSE's real Monday to Friday week, with quiet hours at night.
- Coins are earned, not sold, so progress comes from learning.
What we will measure next
Day-7 return is our headline metric for the next quarter. We will report it again here, good or bad.
Key takeaways
- 2,150 members in 60 days.
- NEPSE is the core: 79% of practice trades.
- D1 36% is healthy; D7 8% is the job now.
- Leagues, streaks and Lumi target the week-one habit.
Summary in Nepali (नेपालीमा सारांश)
६० दिनमा StockYatra का सदस्य ३० बाट २,१५० पुगे। २८ सेप्टेम्बरमा एकै दिन १,०१३ जना सक्रिय थिए। ७९% अभ्यास कारोबार नेपालका सेयरमा भए। नयाँ सदस्यमध्ये ३६% भोलिपल्ट फर्किए, तर सात दिनपछि ८% मात्र, त्यसैले लिग, स्ट्रिक र Lumi AI मार्फत नियमित सिकाइको बानी बसाउन काम गर्दैछौं।
Join the next 2,000 learners
StockYatra 2.1 is free on the App Store and Google Play. One link opens the right store for your phone. You start with 10,000 free virtual coins and earn more by learning; prices are simulated and coins are never real money.
More from the 2.1 launch
- StockYatra 2.1 is live on iPhone and Android
- Meet Lumi: ask about charts in Nepali, Hindi or English
- Pro charts in your pocket: 46 indicators
- Case study: 357 certificates and how beginners learn
- Full changelog
StockYatra is an education app, not a broker or adviser. Prices on its practice market are simulated around each stock's real-world level, coins are virtual, and nothing here is a recommendation to buy or sell any security.
